Pamela Anderson house in St Kilda West struts onto market

Is there a more perfect representation of early 2000s Melbourne?

St Kilda West’s iconic Pamela Anderson house, which Sam Newman caused a stir with when it was built at the turn of the millennium, has sauntered onto the market.

The seductive blue townhouse at 270 Canterbury Rd is up for private sale with a price tag of $2.3m-$2.4m after six years of the current owners’ tenure.

Newman reportedly never actually lived at the house, adorned with the Baywatch mega babe’s signature look, which was commissioned as an open brief and divided locals and rustled feathers at town hall.

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A pod chair fits the year 2000 brief.

Inside lies a refined contemporary family home.

The controversial AFL personality sold the property for $1.1m in 2002, CoreLogic records show, and it’s had a couple of owners since.

Jellis Craig director Warwick Gardiner said its sellers were actually more on the conservative side — but realised what a great home it was once Pam lured them in.

“Initially the face drew their attention but once they went inside they realised it was a really good house with amenities like the pool, and the park at the back,” he said.

“They felt like it wasn’t everyone’s cup of tea but it was suitable to their family’s needs.”

A lap pool is a hidden plus. Coastguard!?

The double-garage was converted into a teenagers’ retreat.

It’s become a local icon over the 22 years since it was built, but beyond the well-known exterior lie three bedrooms and a garage the owners converted into a teenagers’ retreat.

They also renovated the kitchen and updated the bathrooms since paying $1.5m in 2016.

Mr Gardiner expected young families and professionals to be attracted to the slick pad.

But buyer’s advocate Greville Pabst, a familiar face on The Block, believed single men would also be salivating at the opportunity.

“Certainly, its exterior will divide bidders; not everyone will want Pamela Anderson’s face on the front of their home,” he said.

“The eventual owner, most likely a young bachelor, will probably just want that bragging right to their friends. This notoriety may also see the sale price rise above the reserve.”

Known as Newman House in architect Cassandra Fahey’s portfolio, the rare design is described on her website as “actually a most subtle and sophisticated design for a first work”.

She was given an “entirely open brief” by Newman, noted as “a rare luxury, particularly for a first commission”.

One of three bedrooms.

There are also two bathrooms.

“Only a sense of the exotic, light and privacy were mentioned as requirements” and she “cast her design net over popular culture” due to Newman’s profile.

“It became a design objective to get (her) architecture on the front page of the Herald Sun, and that she did, twice,” her website states.

Mr Pabst said he could not recall another property with a similar photographic treatment as the facade.

The three-level property is open for inspection June 18 from 2pm-2.30pm.

Workers cover the mural of actor Pamela Anderson on wall of Sam Newman’s house in West St Kilda 22 Jun 2000.

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