Surry Hills in Sydney becomes most snapped Aussie suburb on Instagram, beating Melbourne’s Yarraville

Inner city Sydney has proved its worth in the eyes of social media users.

It may be noisy, it may be densely populated, but thanks to a vibrant cafe culture and a colourful history, Surry Hills has taken out a new digital accolade as Australia’s most Instagrammed neighbourhood.

The inner city suburb came 11th in a list of 50 famous neighbourhoods across the world, attracting 599,156 hashtags on Instagram.

It eclipsed the only other Australian locality on the list, the inner west Melbourne suburb of Yarraville, by more than 332,000 hashtags, and ranked before trendy neighbourhoods in Tokyo, London and San Francisco.

Sydney’s light rail at Central Station in Surry Hills. Picture: NCA NewsWire/Nicholas Eagar.

To come up with the ranking, UK commercial real estate agency Savoy Stewart used Forbes, Complex and Timeout to determine the most famous neighbourhoods in the world.

They then entered each suburb name into Instagram and noted the number of tags before ranking in the order of most to fewest.

The name of the place was used with other relevant tags. In the case of Surry Hills, the following hashtags were used: #surryhills,#surryhillslife,#surryhillssydney.

The diverse suburb has become more gentrified in recent years with the media house price spiking 20.8 per cent over the last 12 months alone.

One relatively recent review of Surry Hills, described it as ‘notable for being a suburb full of yuppies, hipsters, housos’.

Yarraville came 19th on the list with 267,002 tags.

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Surry Hills is known for its food culture. Picture: Richard Dobson

What Savoy Stewart said about the top three tags in the world.

1. Wynwood, Miami – #5,254,692

“Savoy Stewart can reveal that Wynwood in Miami, Florida is crowned the most Instagrammable neighbourhood in the world, with over 5.2 million photos tagged. This neighbourhood is famous for its trendy street art, which has turned into an outdoor museum, where graffiti and street artists have displayed their work for all to see. Clothing stores, bistros and late-night life also make it attractive as an entertainment paradise to young people.”

Wynwood in Miami (AP Photo/Wilfredo Lee).

2. Shinjuku, Tokyo – #2,970,817

“Coming in second place on the other side of the world is Shinjuku Tokyo with over 2.9 million hashtags. When you scroll though the Shinjuku tags on Instagram, you are greeted with images of a bustling cityscape full of bright neon skyscrapers. Among all tallest buildings, clubs and bustling shopping malls, you can also find The National Stadium here, a multipurpose stadium used for the 2020 Tokyo Olympics.”

Shinjuku’s Kabuki-cho district, Tokyo, JP.

3. Astoria, New York – #2,236,936

“Astoria in Queens, New York is in third place with more than 2 million photos tagged. Astoria is known for its range of traditional multicultural cuisines as well as more modern fusion restaurants, meaning it is paradise for foodies.”

Hell Gate Bridge in Astoria, Queens, which was said to be an inspiration for the design of the Sydney Harbour Bridge.


(By number of hashtags)

1. Wynwood (Miami) #5,254,692

2. Shinjuku (Tokyo) #2,970,817

3. Astoria (New York) #2,236,936

4. Pretoria East (Tshwane) #1,923,991

5. Silver Lake (Los Angeles) #1,306,959

6. Burano (Venice) #1,201,152

7. Champs-Élysées (Paris) #1,180,406

8. Hongdae (Seoul) #1,164,264

9. Chefchaouen (Chefchaouen) #971,028

10. Brera (Milan) #607,025

11. Surry Hills (Sydney) #599,156

12. Nakameguro (Tokyo) #565,615

13. Peckham (London) #555,297

14. Arnavutköy (Istanbul) #523,993

15. Vesterbro (Copenhagen) #358,077

16. Thonglor (Bangkok) #322,028

17. Business Bay (Downtown Dubai) #309,107

18. Lombard Street (San Francisco) #303,850

19. Yarraville (Melbourne) #267,002

20. Old Havana (Ciudad de La Habana) #217,806

21. Kallio (Helsinki) #203,247

22. Lijiang (Yunnan Province) #190,668

23. Kolonaki (Athens) #172,199

24. Narvarte (Mexico City) #155,479

25. Centrum (Warsaw) #154,311

26. Longyearbyen (Spitsbergen Island) #145,960

27. Maboneng (Johannesburg) #130,439

28. Tiong Bahru (Bukit Merah) #129,838

29. Corktown (Detroit) #128,373

30. The Philosopher’s Path (Kyoto) #120,517

31. Sham Shui Po (Kowloon) #116,110

32. Porta Venezia (Milan) #108,722

33. Alvalade (Lisbon) #83,153

34. Water Street (Brooklyn) #75,391

35. The Shambles (York) #68,758

36. Ladbroke Grove (London) #63,238

37. Mariahilfer-Strasse (Vienna) #54,389

38. Setenil de las Bodegas (Cádiz) #42,669

39. Gemmayze (Beirut) #41,152

40. Sinsa-dong (Seoul) #40,795

41. Stoneybatter (Dublin) #23,791

42. Zhoushan (Province of Zhejiang) #20,122

43. Zeeburg (North Holland) #19,374

44. Verdun (Quebec) #19,243

45. Historic Filipinotown (Los Angeles) #18,006

46. La Boca (Buenos Aires) #17,804

47. Rua do Bom Jesus (Recife Antigo) #12,119

48. Gongguan (Zhongzheng and Daan Districts) #11,284

49. Taman Paramount (Selangor) #4,584

50. Onikan (Lagos) #1,500

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